Fenty Beauty, Victoria Beckham Beauty and Keys Soulcare top our list of the best celebrity beauty brands

The best celebrity beauty brands actually worth the shelf space

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If you’re sick of reading the seemingly endless stream of celebrity beauty brand announcements, we don’t blame you. But if you can park your scepticism for just one moment, you’ll discover that a select few are actually pretty good. 

Is it just us or does there seem to be an announcement about a new celebrity beauty brand each and every month? Just two weeks ago, Scarlett Johansson announced she’d be launching a ‘clean’ beauty brand in due course, while reports of beauty trademark applications filed by Harry Styles, Cardi B and Hailey Bieber have been bubbling up on the internet for some time.

Add all of those new brands to the already gigantic pile featuring Kim Kardashian’s KKW Beauty, Kylie Jenner’s Kylie Cosmetics, Gwyneth Paltrow’s divisive Goop, Lady Gaga’s Haus Laboratories, Selena Gomez’s Rare Beauty, Millie Bobby Brown’s Florence by Mills, Tracee Ellis Ross’ Pattern and Pharrell Williams’ Humanrace. And that – by no exaggeration – is just the tip of the big name beauty iceberg.

In fact, it seems that in recent months we’ve reached a kind of cosmetic twilight zone, with anyone upwards of 500K followers branching out into the beauty realm, even if they land on deaf (or more likely, sceptical) ears.

Some celebrity beauty brands deserve our collective eye rolls. A very small handful, however, are genuinely good enough to sit shoulder-to-shoulder (or bottle to bottle?) with the more respected beauty brands already lining our shelves. But which, you ask? Let us run you through the best celebrity beauty brands out there as well as the standout products from each.

Quick disclaimer: Ellis Ross’ Pattern would make the list if it was available here in the UK.

Fenty Beauty

With Fenty Beauty, Rihanna didn’t just add to the beauty industry, she revolutionised it. Proving to the archaic big name brands that inclusive shade ranges aren’t just possible, they’re necessary and involving a full spectrum of faces in her campaigns, she’s set the new (and very welcome) standards for anyone wanting a slice of the beauty pie.

Victoria Beckham Beauty

After the a successful beauty collaboration with Estee Lauder, Beckham decided to recruit Sarah Creal, then an executive at conglomerate, to collaborate on a new venture: Victoria Beckham Beauty. Hiring Creal was her first clever move, utilising the latest advancements in skin and make-up technology was her second, thus cementing the brand’s position as a serious and worthy player. So much more than a bog standard product in flashy packaging, each and every formula puts performance as its top priority, from the hi-tech moisturiser that feeds skin health, formulated by none other than Dr Augustinus Bader to the unbelievably buttery texture of her lipsticks.

Keys Soulcare

Keys Soulcare is a pure manifestation of founder Alicia Keys’ approach to beauty. To her, it’s all about rituals; moments dedicated to caring for yourself and that shines through in all her products. The textures are a joy to use, each and every formula smells great and she’s even brandished them with smile-inducing mantras and affirmations.

Honest Beauty

Jessica Alba’s brand Honest Beauty gains its brownie points through its practicality. Each of the products are undeniably simple in formulation, but so many of them offer multiple uses, are engineered for on-the-go application or build two products into one package.

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