Best eyeshadow palettes that cater to all skin tones and budgets

Posted by for Beauty

Despite the beauty industry undergoing a big overhaul in diversity, eyeshadow palettes can still be a grey (read: ashy) area when it comes to inclusivity. Here, we list the ones that cater to everybody.

‘Diversity’ is at the forefront of the beauty industry.

More and more brands are unveiling foundation launches available in 40+ shades (leaving some stores taking a pledge against stocking foundations that don’t have a representative shade range), campaigns are refreshingly portraying a more inclusive image and recent haircare launches are finally taking all hair textures into consideration.

But along with the great strides we’re making, there are certain areas in beauty that have been left behind. From my experience, it’s eyeshadows.

I love eyeshadow. Dipping a brush into a powdered pan and sweeping it across my eye isn’t a typical part of my everyday make-up routine – I tend to save it for when it’s a special occasion or I just want to put a bit more effort into my make-up look. And especially now with Christmas and New Year’s Eve around the corner, I’m already dusting off my eyeshadow palettes to add some festive cheer to my make-up.

This means that whenever an eyeshadow launch drops, there’s an allure around it that makes it feel particularly special. And I’m not alone. A new eyeshadow palette tends to leave the entire Stylist beauty team ooo’ing and ah’ing.

But, sadly, a quick swatch often leaves me feeling a little… flat. A lot of eyeshadow palettes aren’t created with all skin tones in mind and as a result, half of the colours included don’t pop against deeper skin tones, if they show up at all. Meaning you’ll find one is too chalky, one is too ashy and one is too light, before you finally come across a shade that is – in the words of Goldilocks – juuust right.

Here are the eyeshadow palettes that don’t leave me (and my eyeshadow brush) dodging half of the shades…

  • Violet Voss Holy Grail Eyeshadow Palette


    Find yourself always gravitating towards neutral and brown-toned eyeshadows? This is the palette for you. It’s filled with 20 eyeshadows that allow you to create gorgeous, rich eye looks and contains a mix of matte and shimmer shadows.

    Shop Violet Voss Holy Grail Eyeshadow Palette at Beauty Bay, £30.05

  • Sample Beauty The Hydrographic Palette


    Bright, bold and with great colour payoff, this eyeshadow palette is all you need for a fun, vibrant look. It contains 10 ocean-inspired colours that look beautiful against all skin tones.

    Shop Sample Beauty The Hydrographic Palette at Beauty Bay, £5.95

  • Natasha Denona Sunrise Palette


    Pricey, yes, but Natasha Denona’s eyeshadow formulas are constantly praised for their intense pigment and high colour payoff. This particular palette contains a gorgeous mix of browns, yellows, pinks and purples inspired by a dreamy sunrise.

    Shop Natasha Denona Sunrise Palette at lookfantastic, £60

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