This £14 foundation is shaking up the budget beauty game

Posted by
Hanna Ibraheem

More and more beauty brands are offering inclusive and diverse foundation ranges. Here are 12 of our favourites.

For me, finding the right foundation has always been a struggle. During my teen years, I more often than not found myself furiously dapping shades across my jawline in Boots, only to be left looking griege or incredibly orange (undertones: it’s a thing, people).

Sadly, there are still some beauty brands that make it difficult for me – as an Asian woman with brown skin – to pop into a shop and pick up a foundation. However, a lot of brands are finally starting to brush up their offering with inclusive and diverse shade ranges.

Here, we run through some of the foundations on the market that have a wide range of shades, as well as impressive formulas that will keep your skin looking flawless all day…

NYX Cosmetics Can’t Stop Won’t Stop Foundation: 45 shades

NYX Cosmetics is shaking up the budget beauty game with its latest launch; Can’t Stop Won’t Stop. The £14 foundation promises to give you flawless matte coverage that’s transfer-proof. But the most exciting part is that it will be available in 45 shades – a rare thing to come by with drugstore foundations.

NYX partnered up with Alissa Ashley, a YouTuber who uses her platform to highlight the lack of diversity in make-up. Within the shade range, the brand has been careful to consider undertones, an important but often overlooked part of foundation shades. Here’s hoping other budget beauty brands follow suit.

NYX Cosmetics Can’t Stop Won’t Stop Foundation, £14, will be available in September.

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation: 40 shades

When Rihanna launched her Pro Filt’r foundation to the masses, it became an instant hit. As well as delivering full coverage that doesn’t look cakey, the product was available in a staggering 40 shades. It was praised by various women and men for its inclusivity and various shades quickly sold out


Estee Lauder Double Wear Stay-in-Place Makeup SPF10: 50 shades

Quite possibly the largest shade range for any foundation, Estee Lauder’s iconic Double Wear foundation comes in a mammoth 50 shades. Aside from its diverse selection, the formula is renowned for its lightweight and long-wearing finish.


Too Faced Born This Way Foundation: 24 shades

Infused with coconut water and hyaluronic acid to boost skin, Born This Way’s oil-free formula comes in 24 shades. What’s more, Too Faced founder Jerrord Blandino announced that the foundation range will soon be available in even more shades. 

Bobbi Brown Skin Foundation SPF15: 25 shades

Bobbi Brown’s Skin Foundation does just what it says on the tin; it provides a natural skin-like finish that can be built up for more coverage. There are 25 shades available that cover “extra light” to “deep” skin tones.


MAC Cosmetics Studio Fix Fluid SPF15 Foundation: 46 shades

In need of a natural but matte finish? Look no further. MAC’s Studio Fix is renowned within the beauty world for its ability to provide full coverage while keeping shine at bay. So, it’s handy that it also comes in an impressive 46 shades.


Make Up For Ever Ultra HD Invisible Cover Foundation: 40 shades

Known for its flawless finish, the Make Up For Ever Ultra HD foundation provides medium coverage, a luminous appearance and blends easily, all while catering to 40 skin tones.


Lancome Teint Idole Ultra Wear Foundation: 40 shades

Lancome’s best-selling liquid foundation, Teint Idole Ultra Wear Foundation comes in a large 40 shades. The product was created with specially coated pigments that maintain consistent PH level with skin.


Clinique Even Better Makeup SPF15: 27 shades

Aimed at those with hyper-pigmentation, this popular Clinique foundation works to even your skin tone. It’s available in 27 shades and has a light formula that aims to prevent further hyper-pigmentation.


Marc Jacobs Shameless Youthful Look 24 Hour Foundation: 26 shades

The perfect option for a hot day, this Marc Jacobs foundation has a lightweight formula that’s comfortable to wear. It comes in 26 shades, all of which blend into skin seamlessly.


Huda Beauty #FauxFilter Foundation: 30 shades

If you prefer a matte finish, this is the foundation for you. Available in 30 shades, a small amount will make skin appear smoother and even.


Hourglass Vanish Seamless Finish Foundation Stick: 26 shades

Known for its full coverage finish but lightweight formula, these Hourglass stick foundations provide flawless skin across 26 shades.


Cover FX Power Play Foundation: 40 shades

Available in a diverse forty shades, this Cover FX foundation protects skin against damaging environmental factors and stays put all day.


Main image: Estee Lauder