This beauty brand is launching a staggering 100 shades of foundation and concealer

Posted by
Hanna Ibraheem
Fenty Beauty foundation on models

More and more beauty brands are offering inclusive and diverse foundation ranges. Here are our favourites.

For me, finding the right foundation has always been a struggle. During my teen years, I more often than not found myself furiously dapping shades across my jawline in Boots, only to be left looking griege or incredibly orange (undertones: it’s a thing, people).

Sadly, there are still some beauty brands that make it difficult for anybody to pop into a shop and pick up a foundation. However, a lot of brands are finally starting to brush up their offering with inclusive and diverse shade ranges.

Here, we run through some of the foundations on the market that have a wide range of shades, as well as impressive formulas that will keep your skin looking flawless all day…

  • Pür 4-in-1 Love Your Selfie Foundation: 100 shades

    Pür Cosmetics has announced its newest base launch is coming in a staggering 100 shades. Yep. The brand is launching a four-in-one (foundation, concealer, skincare and long-wearing) liquid formula that’s full-coverage, vegan and protects skin against blue light.

    And it seems Pür has put a lot of thought into covering all skin tones. The product comes in five shade families (light, medium, tan, dark and deep), with 20 options within each category. Each of those 20 shades are then broken down into three types of undertones; golden, pink and neutral. Yes, it sounds overwhelming, but you’re bound to find your perfect shade in the end.

    Pür 4-in-1 Love Your Selfie Foundation, $36 (UK price and launch date TBC)

  • Laura Mercier Flawless Lumière Radiance Perfecting Foundation: 30 shades

    Laura Mercier’s latest foundation contains brightening vitamin C and hydrating silver ear mushroom extract to make skin appear radiant.


  • NYX Cosmetics Can’t Stop Won’t Stop Foundation: 45 shades


    NYX Cosmetics is shaking up the budget beauty game with its Can’t Stop Won’t Stop foundation. The £14 product promises to give you flawless matte coverage that’s transfer-proof. But the most exciting part is that it will be available in 45 shades – a rare thing to come by with drugstore foundations.


  • Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation: 40 shades


    When Rihanna released her Fenty Beauty Pro Filt’r foundation to the masses, it became an instant hit. As well as delivering full coverage that doesn’t look cakey, the product is available in a staggering 40 shades (something that was rare to come by at the time of its launch). It was praised by various women and men for its inclusivity and various shades quickly sold out


  • Estee Lauder Double Wear Stay-in-Place Makeup SPF10: 50 shades


    Estee Lauder’s Double Wear foundation is a cult beauty product, and just last year, the brand extended its shade range to a mammoth 50 options. Aside from its diverse selection, the formula is renowned for its lightweight and long-wearing finish.


  • beautyblender Bounce Foundation: 40 shades


    Cult beauty tool beautyblender has found its perfect match. Bounce Foundation is a mousse-like formula that dries into a semi-matte finish. But it’s the clever packaging that caught the eye of beauty fans. Squeeze foundation into the bottle’s ‘well’ and dip your sponge into it to pick up product.


  • Too Faced Born This Way Foundation: 35 shades


    Infused with coconut water and hyaluronic acid to boost skin, Born This Way’s oil-free formula comes in 35 shades that leave skin looking naturally fresh.


  • Bobbi Brown Skin Foundation SPF15: 25 shades


    Bobbi Brown’s Skin Foundation does just what it says on the tin; it provides a natural skin-like finish that can be built up for more coverage. There are 25 shades available that cover “extra light” to “deep” skin tones. 


  • MAC Cosmetics Studio Fix Fluid SPF15 Foundation: 64 shades


    In need of a natural but matte finish? Look no further. MAC Cosmetic’s Studio Fix is renowned within the beauty world for its ability to provide full coverage while keeping shine at bay. So, it’s handy that it also comes in an impressive 64 shades.


  • Make Up For Ever Ultra HD Invisible Cover Foundation: 40 shades


    Known for its flawless finish, the Make Up For Ever Ultra HD foundation provides medium coverage, a luminous appearance and blends easily, all while catering to 40 skin tones.


  • Lancome Teint Idole Ultra Wear Foundation: 40 shades


    Lancome’s best-selling liquid foundation, Teint Idole Ultra Wear Foundation comes in a large 40 shades. The product was created with specially coated pigments that maintain consistent PH level with skin.


  • Clinique Even Better Makeup SPF15: 34 shades


    Aimed at those with hyper-pigmentation, this popular Clinique foundation works to even your skin tone. It’s available in 34 shades and has a light formula that aims to prevent further hyper-pigmentation.


  • Marc Jacobs Shameless Youthful Look 24 Hour Foundation: 29 shades


    The perfect option for a hot day, this Marc Jacobs foundation has a lightweight formula that’s comfortable to wear. It comes in 29 shades, all of which blend into skin seamlessly.


  • Huda Beauty #FauxFilter Foundation: 30 shades


    If you prefer a matte finish, this Huda Beauty foundation is for you. Available in 30 shades, a small amount will make skin appear smoother and even.


  • Hourglass Vanish Seamless Finish Foundation Stick: 32 shades


    Known for its full coverage finish but lightweight formula, these Hourglass stick foundations provide flawless skin across 32 shades.


  • Cover FX Power Play Foundation: 40 shades


    Available in 40 shades, this Cover FX foundation protects skin against damaging environmental factors and stays put all day.


Main image: Fenty Beauty