It may be less than seven years old, but Instagram has pretty much achieved world domination. It has over 600 million global users uploading a collective 95 million posts per day. 400 million people log in daily to scroll through images of food, friends, holidays, dogs and everything in between.
Not too shabby.
Unsurprisingly for such a visual platform, beauty is a huge part of the app, with users offering advice, reviews, behind-the-scenes info and first looks at the biggest and best products being sold around the world (#handy).
Even better, the team behind the platform have just released their latest beauty report, offering an exclusive insight into the biggest trends, hashtags and looks being shared every day.
Here in the UK, beauty lovers on Instagram have two and a half times the average amount of followers than other users, and check their feed 21 times a day.
And nails have been crowned the most talked about topic, with 26% of beauty hashtags being about our talons.
In this category, the most popular hashtags used are #nailstoinspire (showing creativity or to educate), #nailporn (showing super cool, “fantasy” looks) and #nailswag (showing the nail products we all need in our lives).
In joint second place, eyes and lips make up 21% of beauty hashtags.
Finally, when it comes to eyes, there are five makeup looks that remain consistently shared across Instagram.
Unsurprisingly, the classic winged eyeliner is currently the most shared beauty look.
In second place was the smokey eye:
Third place went to false eyelashes:
Next up, is the cut crease:
Finally, in fifth place, was glitter eyes:
Do you have a favourite beauty look? Let us know in the poll below...