These black-owned beauty brands are the ones to watch in 2019

Posted by
Ava Welsing-Kitcher
black owned beauty brands

Meet the brands pushing boundaries in the business and beauty sphere.

Black-owned beauty brands shouldn’t be niche, but unfortunately, they are – for now. The number of independent ranges owned by ethnic minority women is on the rise, with many prestige, homemade offerings that stand out in the sea of mass-produced products (some with harsh ingredients). 

After the successful launch of The Black Skin Directory, an online service profiling dermatologists and skincare products and advice by aesthetician Dija Ayodele, it’s become clear that space to house such services all in one space is in demand.

And it’s spreading - ex-barrister Janet Oganah created Janet’s List, an online platform and retailer aiming to connect WOC-owned lifestyle, food and beauty brands directly to consumers, rather than having to stumble upon them via Instagram or word of mouth. 

“We want to help business owners receive the mainstream visibility they deserve, and gain access to the right opportunities and skills,” Oganah explains. As Janet’s List opens its doors to its pop-up showcase space in Shoreditch this month, Stylist spotlights our favourite products designed by black women, for black women.

Flora & Curl African Citrus Superfruit Shampoo 

Black-owned beauty

After discovering that many products for textured hair were made with damaging ingredients, founder Rose created a range of haircare free from artificial fragrances and full of plant-derived goodness. 

Latticia Organics Soufflé Deluxe Set 2.0

Best-black owned beauty

23-year-old wellness enthusiast Latticia hand pours these eco-friendly soy candles and churns whipped shea butter soufflé for this brilliant brand - natural simplicity at its finest.

The Afro Hair & Skin Co Flow Facial Oil

Best Black-owned beauty

Ibi Meier-Oruitemeka’s range specialises in all things green and organic, and her celebrated facial oil is packed with healing blackberry seeds, hazelnuts and frankincense. Festive.

The Janet’s List pop-up opens from 1-16 December at 103, Redchurch Street, London, E2 7DL.


Share this article


Ava Welsing-Kitcher

Ava Welsing-Kitcher is Stylist’s junior beauty writer and resident curly girl. She’s addicted to lip balm (who isn’t?!), wearing eyeshadow as blush and lipstick and all things hair.

Recommended by Ava Welsing-Kitcher

  • Beauty

    Why do so few black women run black beauty shops?

    Writer Carly Lewis-Oduntan investigates

    Posted by
    Carly Lewis-Oduntan
  • Beauty

    3 festival styles for afro hair you’ll want to try immediately

    Trust us on this one

    Posted by
    Stylist Beauty Team
  • Beauty

    All About Afro: uncovering the natural hair movement

    "Reverting to my natural Afro hair was the best decision I ever made."

  • Beauty

    All About Afro: straightening up the truth about hair relaxers

    The truth and technique behind chemical hair straightening


Other people read

More from Beauty

More from Ava Welsing-Kitcher