In a bid to stamp out inequality, the beauty industry is embracing diversity more than ever. Yet despite the plethora of campaigns featuring an entire spectrum of races, a recent survey found that Afro-Caribbean, mixed race, Latina and Asian women in the UK are still poorly catered to when it comes to skin treatments, with 92% of women of colour saying they struggled to find professionals that had relevant experience with darker skin tones.

That’s why facialist Dija Ayodele launched the Black Skin Directory, a website listing UK beauty professionals skilled in working with black skin.

“I felt a service like Black Skin Directory would tackle these hurdles by providing a list of experienced professionals that women of colour could turn to with a degree of confidence and trust,” Ayodele says.

Ayodele is herself an aesthetician who specialises in chemical peels and lasers. Working with top-rated clinics up and down the UK, her website acts as a little black book, promoting doctors and dermatologists who are adept at treating issues such ranging from hyper-pigmentation and keloid scarring, which are prevalent amongst darker skin tones.

The Black Skin Directory also showcases new products, as well as roadshows and events, so that WOC no longer need to spending hours trawling the internet to get up to speed on the latest ground-breaking ingredients and treatments.

The website making it easier for woman of colour to find beauty treatments