Skipping body lotion after your shower

BEAUTY FALL-OUT: Dryness, cellulite, sagging

STYLIST PRESCRIBES: 'Moisturising is all about replacing the oils we strip away with washing as well as regularly massaging the skin to help prevent loss of firmness and tone,' says Dermatologist Dr Sam Bunting. The key is to find a lotion you love, that's quick to apply and whose effects last even if you miss the odd application. Oils are also great as they can be applied straight from the shower and almost patted in if you're short on time. If you're really pressed, use a hydrating wash. It won't improve skintone, but it will minimise dryness.

WHAT TO BUY: La Roche Posay Lipikar Baume AP, £11.50 (this very light weight lotion sinks in super-fast, but it's designed for ezcema sufferers, so it's heavy-hitting in the hydration department); Eucerin's Dry Skin Bath and Shower Therapy, £8.25; Connock London Soothing Bath Oil, £42.

IMPORTANCE RATING: 5/10. Dry skin can be atoned pretty easily, but it's nicer if you moisturise.

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