Carbonated skincare has been taking Japan by storm for a while, but it looks like more and more of us are catching on to the radiance-enhancing effects of the bubbly component. In fact, Think With Google recently revealed that searches for carbonated products rocketed in 2017, with ‘carbonated clay mask’ up an enormous 5030% and ‘carbonated bubble clay mask’ having increased by 2188%.

Brands such as DHC and Odacite have also jumped on board the sodium bicarbonate bandwagon, serving up Instagram-worthy bubble masks and face washes packed with the ingredient. So why is it trending and how does it work? Well, take your seats class, because it’s time for a chemistry refresh.

Fizzy skincare is a thing and it’s going to give you the glowing complexion you’ve always wanted