We all know the transformative powers of a mascara and nowadays, we’re spoilt for choice.

There’s been a recent flurry of launches within the mascara category, including Huda Beauty’s dual-ended lengthening mascara and that Hourglass option that stormed its way to become Space NK’s bestselling mascara launch of all time.

Now, there’s a new mascara that has got everybody talking: Charlotte Tilbury’s Pillow Talk Push Up Lashes! Mascara, £23. An extension of the brand’s iconic Pillow Talk range, this mascara is all about delivering a lifted, dramatic curling effect.

Charlotte Tilbury Pillow Talk Mascara review: is it worth the hype?