Charlotte Tilbury has just opened her first ever US location and we can’t wait to go
- Posted by
- Moya Lothian-McLean
- Published
Head to The Grove, L.A. if you’re ready to splurge on the beauty icon’s Hollywood collections.
As far as beauty British icons go, Charlotte Tilbury and Pat McGrath reign supreme. But while the US was lucky enough to get the launch of Pat McGrath Labs stateside in 2015, they’ve had to wait a bit longer to see why Tilbury – whose mission statement is to bring Hollywood glamour to the masses – is so lauded.
2018 saw the full Charlotte Tilbury collection hit Sephora but this week her first ever physical store – Charlotte Tilbury’s Beauty Wonderland – opened for business at The Grove, L.A.
Shoppers are in for an experience; Charlotte Tilbury stores are themed around the glamour and classic beauty ideals of Tinseltown (it’s no surprise she’s a favourite artist for the likes of Amal Clooney, Blake Lively and Nicole Kidman). Bringing her brand to Selfridge’s in 2013 resulted in the biggest ever beauty launch turnover for the retailer. In the six years since then, she’s honed her offering even further.
Drop into the new Grove location and you can expect Art Deco décor (of course!), beauty bars stuffed with Tilbury’s signature lip colours and eyeshadow pallets and a ‘Magic Mirror’ that gives virtual – and personalised – makeovers, along with skincare advice.
Plus, there’s a Beauty Boudoir for booking consultations and make up services, charging ports and – most importantly – a rose quartz sinks. Y’know, for the Instagram snaps. And Tilbury will be donating £1 million from her sales to support charity Women for Women, an international organisation helping female survivors of war rebuild their lives.
“I wanted […] my customers [to] experience what I give to my A-list clients and the stars that I work with,” said Tilbury, who received an MBE in 2018 for services to the beauty industry.
“I believe makeup is so much more than just makeup. If you look good, you feel good. And then, of course, it’s a chain reaction! The world reacts to you in a different way.
“It’s very emotional to see the feedback that we get from customers and the love that they have for this brand.”
Our wallets are ready.
Images: Getty