Wax legs, shave underarms, thread eyebrows, get a manicure... it's that time of year again when our list of grooming duties get annoyingly lengthy.
But what if we swapped our razors for glitter?
Over the last year, women have been decorating their pits in sparkly bits and sharing pictures of it on social media in protest against society’s sexist beauty standards.
In April, an artist used glitter in the place of bodily fluid in a series of anatomical and figure photos, to illustrate the transient and damaging measure of female beauty.
And with the festive glitter beard trend - it asks men to dip their beards in glitter - going viral this week, 'tis the season to embrace the #glitterpit.
The rising twinkling beauty trend echoes the anti-shaming #FreeYourPits movement, which saw women, including Madonna, take selfies with their unshaven armpits and post it on social media earlier this year.
"I want you to show off your #glitterpits for equality in the under-arm regions!" wrote photographer Matthew Burditt and make-up artist Katrina Molson. "Show that your furry pits are beautiful!
The pair shared photographs that show a woman modelling glittery underarms.
Now Instagram is peppered with snaps of real women using glitter on their hairy pits, to object narrow-minded perceptions of feminine beauty.
Take a look, below. Would you try it?
Main image: instagram/thatgoodrahman