There are no contracts and you can opt out of the scheme at any time (great news for commitment-phobes). Customers can choose their preferred straightener as well as receiving The Curling Wand and Air Shot Hairdryer too. There’s a two-year warranty on all products if anything goes wrong and any returned items will be reused, repurposed or recycled – helping to create a circular lifespan. Pretty cool, eh?

Plus, to give you extra buzzy benefits, being part of On Cloud Nine club gives consumers access to exclusive deals on tools, free gifts, giveaways and access to unique content like style guides and get the looks.

Cloud Nine has launched the first ever hair tool rental service