There may continue to be resurged support for small businesses

As the pandemic develops, so does the financial strain on small businesses. From Pai, Nuddy and Green People to Bybi, small businesses have been playing their part in contributing to the relief effort by creating and producing hand soaps, creams, gels and sanitisers. And under these circumstances, it’s easy for smaller brands to fall by the wayside as larger brands recieve continued support from a loyal fanbase.

But, the tide is changing.

When the lockdown came into action and stockpiling for hand sanitiser and soaps increased, soap brand Nuddy became one of the first brands to react and help those in need. They started advertising a free soap, where the only cost was a small post and packaging fee.

“In the space of a week we’d gone from being an eighteen month old startup trying to persuade people to fall back in love with bar soap, to being recognised as one of the very first brands to offer our help to those in need,” says Kassi Emadi, founder of Nuddy. “We’ve received thousands of messages and comments of thanks and gratitude.”

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