The cub cut is all about movement and undone texture, so don’t go too hard with the heated tools and perfect brush movements.

Hilton is a fan of diffusing, noting that “most people think they can’t diffuse their hair, but they actually can, they just need their stylist to teach them how” – so it’s worth asking your hairdresser for a quick demo if you’re not confident.

“It’s a bit ‘the less you do the better’ as the natural movement in the hair is what gives it its magic,” suggests Brooks. “Blow-drying the fringe and air-drying the rest of the hair will get the result simply and easily. Products will help you control the volume in the hair to keep it modern from silky liquid leave-in conditioners to soft airless finishing products – it’s a lived-in yet luxurious style that is simple to maintain.”

The cub cut trend might be the coolest way to upgrade your bob right now