Bold, dark-hued make-up, wet-look hair and long nails have taken over as the big trend for spring and summer in 2025. Here, we explore how to nail the trend.

Why dark, bold, 'villainous' make-up is taking over in 2025

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You get to decide how you want to show up in the world

Glossier Cloud Paint in Eve

Mac Macximal Matte Lipstick in Sin

Merit Solo Shadow in Midnight

Color Wow Pop & Lock High Gloss Finish

Amika High Tide Deep Waver

Zara Hair Wet Look Mousse

Fenty Hair The Gelly Type

Essie Special Effects Nail Polish in Spectrum Shift

OPI xPress/On Effects in Swipe Night

Nails Inc Total Blackout Ultimate Black Nail Polish

Stylist VIP Group Chat

Why it’s time to embrace 2025’s dark villain beauty trend

It’s time to enter your villain era: why dark, bold beauty looks will dominate this season