Stylist’s junior beauty writer Ava Welsing-Kitcher, a long-time devotee who keeps a stock of DevaCurl under her bed, is looking forward to being able to get hold of SuperStretch, a coconut-oil gel/cream hybrid, more easily.

“Many products claim to stretch your curls and ultimately defy that dreaded “shrinkage”, but in reality, just disappointingly (and greasily) weigh them down. This is not one of those products,” she explains. “A small creamy dollop spreads over every one of my curls and really seems to feed them, while elongating and fluffing them at the same time. Up until now, I’ve had to coerce people into bringing a tub or three back from their travels – so you can imagine how utterly ecstatic I am that it’ll be readily available with no middle man.”

DevaCurl: This cult curly hair brand is finally coming to the UK