Dior’s Cruise 2019 show was a spectacle and a half, with an actual cruise ship (why not) and horses cantering alongside the runway. But the big beauty news was the launch of their new foundation, with a shade range that’s their most diverse to date.
At All Shades Covered’s discussion panel in 2017, consultant and former GM of Fashion Fair Connie Jackson commented, “You have brands that launch with about nine [foundation] shades and tell me they’ve got more shades coming. (’We’re working on it!’) To me, that’s not good enough - if you don’t launch with my shade of foundation, then you clearly don’t want my business.”
But the tide is slowly turning, and it seems where pioneering diversity-championing lines like Fenty Beauty lead, the major French beauty brands are starting to follow. Case in point is Dior’s new Face and Body Foundation (£29) which just debuted with 40 shades off the bat.
It’s also been widely touted as the one worn by Meghan Markle (now known as The Duchess of Sussex) on her wedding day, her make-up artist being Dior Ambassador Daniel Martin. Given how gorgeously natural Meghan’s skin looked (with her freckles famously on display), this is definitely one we want to try.
Dior Beauty’s creative and image director Peter Philips explained that the range was created in response to customer feedback about gaps in the shade range and most requested shades. Philips also noted that he and his team were used to custom-mixing shades backstage to make them bespoke to each model, but he wanted to create a more expansive range of ready-to-wear shades that customers could have access to.
As well offering 40 hues (as many as Fenty Beauty), the foundations also have six undertones: cool, cool rosy, neutral, warm, warm peach, and warm olive (so you can find a shade that doesn’t create a weird pink or yellowish hue). And apparently, according to Philips, there are more shades to come.
The formula delivers a dewy coverage, using encapsulated pigments in a water formula that evaporate to create a soft-focus glow. Plus, it’s buildable: either dab on a small amount for subtle coverage à la Meghan on her wedding day, or apply two or three layers to disguise blemishes and pigmentation.
While we shouldn’t necessarily be applauding companies too loudly for doing what they should have done a long time ago (ahem), it certainly gives more women a better shot at finding foundation that’s right for them - without having to rely on one or two brands. And we can only hope that with beauty giants like Dior setting an example, others will realise that “we’re working on it” in this day and age just isn’t acceptable.
Find out which other beauty lines have a decent shade diversity.
Image: Dior Press Office