And it’s true; although high street retailers have stepped up their afro haircare game a little bit, there’s still much to be done about branding, ingredients and affordability. The cheaper products don’t always have the chicest packaging, and tend to be loaded with suffocating silicones to bulk out the formula. Dizziak’s futuristic tribal font on the white tube piqued my interest and the triple promise of vegan, cruelty-free and silicone-free ticked all the boxes.

I waited until it was time to take my box braids out, then slathered the mask onto my hair. Usually, I’d skip conditioner, deep or normal, for a few days after braids. My hair is at its most fragile after being wrapped up in synthetic plastic hair, and too much product leaves it resembling wet candyfloss. I couldn’t wait to try Dizziak, so I ignored my usual post-braid protocol, and I have zero regrets.

What makes this hair mask different?

First of all, it smelled like actual heaven. With inca inchi, babassu and argan oils for smoothing, quinoa for protein (which bleached hair lacks) and aloe vera for hydration, it felt rich and buttery but not dense and slimy like other masks loaded with silicones.

You can keep it in for five minutes for a quick fix, or thirty for a full-on treat for your hair. I went the extra mile and stuck one of those hotel shower caps on to make a mini steam room situation on my head (the heat from your scalp helps the mask penetrate your hair shaft), then rinsed with cold water as instructed. I skipped my regular leave-in conditioner and curl jelly, then patiently waited for it to air dry.

This new deep conditioner has saved my frazzled hair