Dove’s not the only beauty powerhouse vowing to revamp its packaging. REN recently revealed it will use 100% recycled plastic in all its products by 2021.

Bath and body brand Soaper Duper also prides itself on using recycled plastic wherever possible including, like REN, in innovative metal spring-free pumps. However the company, founded by the brains behind Beauty Pie, is actively urging consumers to keep recycling their milk bottles since it has been struggling to source enough recycled plastic to keep up with demand.

It’s not just the way our beauty products are produced that makes a difference but the way we dispose of them, too. While an impressive 90% of packaging gets recycled in our kitchens, only a mere 50% has the same fate in our bathrooms, according to Recycle Now.

Check out Stylist’s essential guide to bathroom recycling to find out how to do your bit.

Dove is switching to bottles made from 100% recycled plastic in an epic packaging shake-up