Beauty

This popular skincare brand has dramatically slashed its prices

Posted by
Amber Ascroft
Published
backgroundLayer 1
Add this article to your list of favourites
Drunk Elephant Reduced Pricing

Drunk Elephant has today announced it has cut its prices in the UK with products reduced by up to £21, following backlash.

US-based skincare brand Drunk Elephant has scored legions of new fans in the last few weeks following its UK debut at Space NK and Cult Beauty. But many weren’t happy about the fact the price tags here worked out to be significantly higher than their US counterparts. 

In a statement released this morning, Space NK revealed it would be ‘adjusting its Drunk Elephant prices accordingly’ as a result of the brand ‘reducing its suggested retail price for the UK market.’ The best bit? Any Space NK customers who have purchased Drunk Elephant products in stores or online using a debit card, credit card or PayPal will be automatically refunded the price difference within 28 days.

Cult Beauty founder Alexia Inge quickly confirmed Cult Beauty would be taking the same action in a comment on a post shared on the Estee Laundry Instagram account. 

‘It’s quite a process after three weeks of sales so please bear with us. We will make sure everyone is refunded the difference in the next month. I’m really glad Drunk Elephant decided to do this. It’s the right thing to do to give us Brits price parity with the rest of the world,’ Inge explained.

So how do the new prices compare? Previously, they coincided with the US figures so a product sold for $80 came in at £80 here – a hefty increase when you consider the exchange rate.

Now, the iconic Virgin Marula Luxury Facial Oil 30ml is retailing for £61 instead of £72. The T.L.C Framboos Glycolic Night Serum 50ml has been reduced by a whopping £21 while the popular C-Firma Day Serum has been cut by £13. Yet to trial the cult brand? Check out The Littles kit, housing mini versions of the best-sellers, that’s £71 instead of £90.

Hello happy skin AND happier bank balance. 

Image credit: Getty

Topics

Share this article

Author

Amber Ascroft

Recommended by Amber Ascroft

Beauty

Drunk Elephant: these are the 5 products you need to try first

Drunk Elephant: say hello to beauty’s most-hyped skincare brand

Posted by
Stylist Beauty Team
Published
Beauty

Everything you need to know about Drunk Elephant's UK launch

It's the most anticipated skincare launch of the year

Posted by
Lucy Partington
Published
Beauty

The only 3 products you need in your skincare routine

You won't look back.

Posted by
Lucy Partington
Published
Beauty

Retinol is the number one ingredient in skincare, here’s everything you need to know

Searches are up a whopping 120%.

Posted by
Stylist Beauty Team
Published