Embryolisse can be used as a primer, a moisturiser, and even as a make-up remover or a post-shave lotion. It’s formulated with a blend of essential fatty acids and skin-loving vitamins, meaning it’s able to feed skin everything it needs to keep it balanced, as well as helping to speed up skin cell renewal which keeps skin plump and hydrated.

It’s a super gentle cream and the limited ingredients mean that it’s suitable for both sensitive and irritated skin. It can be used all over the face, massaged into clean skin morning and night, or as a more targeted treatment and applied directly onto specific dry or flaky areas, particularly if you’re using high-strength retinoids or in colder weather.

Embryolisse Lait-Crème Concentré: Why this £13 French pharmacy moisturiser sells every 23 seconds