You can’t walk through an office these days without clocking an aluminium water bottles, metal straws and reusable coffee cups galore thanks to our efforts to save the planet. But are we doing enough to halt the plastic epidemic in the bathroom, too?

Here at Stylist we’re always on the lookout for new, innovative brands ready to offer up products with all the eco-credentials checked. Packaging-free products are on the rise and with that brings a new approach to skincare and lots of new brands to get excited about.

So when we heard beauty brand Ethique was finally launching in the UK, bringing its vegan, cruelty-free and sustainably sourced products with it, we sat up and listened. Founded in 2012 by Brianne West, the solid bar products have been taking New Zealand by storm and now it’s our turn to give them a try.

It’s the world’s first zero-waste beauty brand and it offers a whole host of products from shampoos and cleansers to deodorant body butters. Ethique makes all the everyday toiletries we need, just in solid bar form. This means the brand is able to send out products in recyclable paper and card wrappings, which in turn entirely eliminates the need for any plastic.

The world’s first zero-waste beauty brand has just arrived in the UK