Beauty

The world’s first zero-waste beauty brand has just arrived in the UK

Posted by
Georgia Drew
Published

Ticking all the environmentally-friendly boxes, Kiwi brand Ethique has just landed in the UK.

You can’t walk through an office these days without clocking an aluminium water bottles, metal straws and reusable coffee cups galore thanks to our efforts to save the planet. But are we doing enough to halt the plastic epidemic in the bathroom, too?

Here at Stylist we’re always on the lookout for new, innovative brands ready to offer up products with all the eco-credentials checked. Packaging-free products are on the rise and with that brings a new approach to skincare and lots of new brands to get excited about.

So when we heard beauty brand Ethique was finally launching in the UK, bringing its vegan, cruelty-free and sustainably sourced products with it, we sat up and listened. Founded in 2012 by Brianne West, the solid bar products have been taking New Zealand by storm and now it’s our turn to give them a try.

It’s the world’s first zero-waste beauty brand and it offers a whole host of products from shampoos and cleansers to deodorant body butters. Ethique makes all the everyday toiletries we need, just in solid bar form. This means the brand is able to send out products in recyclable paper and card wrappings, which in turn entirely eliminates the need for any plastic.

Shampoo and conditioners alone contribute a shocking 80 billion plastic bottles of rubbish to landfill (and our oceans) every year, but each bar of Ethique saves between one and five bottles from being made depending on the product.

In fact, Ethique say it’s saved 3.3million plastic bottles from production since 2012. This may sound a lot, but when one shampoo bar equates to three 350ml bottles of the liquid version, it makes sense. 

The shampoo bar does the same job as the liquid version, just without the added water content. But, if you’re not ready to give up your usual shampoo just yet, there are plenty of body moisturisers and face cleansers you can try instead. 

The Sweet Orange + Vanilla Butter Block nourishes your body with coconut oil and cocoa butter from a farming co-operative in the Dominican Republic. Try applying this straight after a shower onto slightly damp skin for maximum hydration. 

Ethique isn’t just for humans, they make a bar suitable for dogs and horses, too. The lime and coconut scent will leave pooches smelling fresh after a long, muddy walk. Lavender oil makes this bar suitable for even the most sensitive skinned animals.

Plus, if you’re cautious of products containing soap, they even have bars without it. Look out for the Heali Kiwi shampoo and the Bliss Bar Facial Cleanser

The bars are easy to store and look after, and once they’ve been used, you just need to make sure they’re stored on a dish with holes for the bar to drain. Easy.

The award-winning bars will be on sale from today at ethiqueworld.com with prices starting from £13. 

Main image: courtesy of Ethique

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Georgia Drew

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