“The process is similar to when you perm your hair, but you are straightening instead,” says Jaimeney Patel, head of education at Blink Brow Bar. “Therefore, it is important after any chemicals or manipulation to the hair follicle to ensure brows are kept hydrated and nourished, similar to the aftercare after visiting the hairdressers.”

I didn’t mind doing it, but I couldn’t help but think: isn’t the point of getting a brow treatment like this that it reduces the effort it takes to look after your brows?

I expected to wake up with naturally flawless brows every day, but the reality is, you still need to use brow gel every day to brush them up. Depending on how much hair you start with, you might still want to fill them in, and you will definitely need to apply a jar of coconut oil a night to make them feel smooth again.

Brow lamination: what is it, how does it work and is it worth the money?