If you’re still struggling to perfect that precisely contoured, cut-crease eyeshadow look that everyone on Instagram seems to have nailed, we’ve got good news for you.
You can put down that supersized eyeshadow palette for now, because there’s a simpler beauty look on the horizon.
In recent seasons, few products have garnered as much mass make-up hysteria as the eyeshadow palette – Urban Decay sells a Naked palette every five seconds, while Huda Beauty’s new releases all require a waiting list. But now it seems we’re all ready to relax a little and rediscover the simple appeal of the single eyeshadow.
The individual eyeshadow signals a return to a more achievable beauty look – the antithesis to the perfectly blended, multi-shade eye artistry that has been dominating our feeds for what feels like forever. The appeal is manifold: you can swipe one on in seconds (perfect for a groggy Monday morning) and they don’t require an arsenal of brushes to apply, which makes them perfectly placed for make-up on the move. In fact, a simplistic swipe of colour is often all it takes to transform a beauty look from dull to statement-worthy – try a wash of gold over the eyes with a postbox-red lip and you’ll see what we mean.
And while these petite products may come with pared-back appeal, they’re no less covetable than those blockbuster palettes. With weighty, gilded cases and some of the most pigmented powders around, they’re clearly a thing to be treasured.
Ready to clear some space on your beauty shelf? Scroll down to discover the single shadows worth snapping up now…
Tom Ford’s ultra-luxe new launch comprises 30 single shadows in a spectrum of shades, from office-appropriate neutrals to after-dark metallics. Equipped with an in-built mirror and small enough to slip into a clutch, they’re a perfect choice for nights out.
YSL Full Metal Shadow, £22 (available from January)
Two limited-edition shades of YSL’s beloved Full Metal Shadow will launch in January – a warm gold and an ice-cool blue. Simply swipe over lids using the in-built applicator for maximum impact with minimal faff.
3ina The Eyeshadow, £6.95
These no-nonsense shadows deliver perfectly smooth texture and rich, even pigment in a single swipe. There’s an excellent shade range, too.
Perfect for those who prefer a gentle, glowy finish. Plus, you can mix and match with the rest of the line to create your own personalised ‘stack’.
One for the magpies, Bobbi Brown’s new Luxe Eye Shadows collection contains 12 multi-dimensional metallic hues. Be quick though – they sold out overnight on initial release.