Rihanna’s launch of Fenty Beauty back in 2017 turned the beauty world upside down. She well and truly set the standards and changed the way both consumers and brands thought about make-up.

Alongside launching 60 shades of foundation, the brand became Harvey Nichols’ biggest ever beauty launch. In the three years since Fenty came into our lives it’s also launched a range of key complexion products, fun limited edition collections and last year it hit the shelves in Boots making it more accessible for everybody.

Fenty Beauty is launching its first mascara – and it looks like a genuine innovation