Since Rihanna’s Fenty Beauty first launched in 2017 with 40 foundation shades, it’s become renowned for its inclusivity while delivering unrivaled products.

The hit Pro Filt’r Foundation sold out in the deepest shades in the UK within days, while beauty lovers across the world sung the velvet-matte formula’s praises.

Since then, the brand has brought us perfecting concealer, neon eyeliner, and a cult red liquid lipstick that’s blasted old classics out of the water. Whatever’s launched has always maintained its core ethos. “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races,” wrote Rihanna during the brand’s debut. “I wanted everyone to feel included.”

Fenty Beauty is launching a sequel to its hit foundation