Beauty

Is this the secret to making your perfume last longer?

Posted by
Louise Whitbread
Published

Perfumed body products are fast becoming a staple on our bathroom shelf. Stylist investigates the rise of fragrance ancillaries…

Thanks to brands like Glossier, Herbivore and Tom Ford, body care is becoming less of a chore and more of luxury.

But aside from pretty packaging and skin-transforming formulas, it seems more and more of us are choosing products solely based on the scent.

What are fragrance ancillaries?

No longer satisfied with a single spritz of perfume, we want every part of our body care to encapsulate the notes that make up our scent wardrobes, like bergamot, cedar wood and musk, to name but a few. Enter fragrance ancillaries - accompanying body lotions, creams, oils, soaps.

For a long time, these pampering products were often overlooked in favour of their eau de parfum counterparts, but the original free-with-purchase add-ons have assumed a permanent position on our bathroom shelf.

In fact, 2017 saw the women’s ancillaries market increase by 10% according to The NPD Group. Specifically, body lotions, creams, shower gels and body sprays are the most popular by far, accounting for over 80% of all ancillary sales. 

Why are fragrance ancillaries trending?

Lance Patterson, CEO of Penhaligon’s, explains that fragrance ancillaries like body washes and lotions are a brilliant way to get more out of your favourite perfume.

“Fragrance layering is a wonderfully simple technique, locking the fragrance down onto the skin and making it softer and longer lasting,” he says, while expert perfumer Frédéric Malle believes that new textures are fun to use and provide another way to indulge in our favourite scents.

“Their hydrating properties also improves the longevity of the fragrance,” he says. “Overall, the more hydrated your skin is, the longer your perfume will last”, he explains.

We’re sold.

Below are seven of our favourite fragrance ancillaries to indulge in.

1) Acqua Di Parma Chinotto di Liguria Body Lotion

Launching at the end of April, Acqua Di Parma’s ancillary range is beautifully lightweight, scented with the Chinotto di Liguria fragrance, a blend of mandarin oranges and citrus juices. We’re lusting after the Chinotto di Liguria Body Lotion, a milk spray with a 360 nozzle, enriched with almond, olive and grape seed oil. It’s the ultimate skin-softening treatment and the scent lasts all day.

£35, acquadiparma.com, available from the end of April

2) Tom Ford Private Blend Neroli Portofino Body Moisturiser

This silky body lotion is the next best thing to soaking up the sun on the Italian Riviera. A riot of neroli, bergamot, mandarin and lemon make it fresh, sultry and sunny in equal measure.

£44, johnlewis.co.uk 

3) Penhaligon’s Halfeti Bath and Shower Gel

Penhaligon’s most popular ancillary is the luxurious Halfeti bath and shower gel. A rich aroma of vanilla, sandalwood, leather, oud and patchouli, it can be easily worn on its own without the perfume for softer scent that still grabs attention.

£28, penhaligons.com 

4) Alber Elbaz for Frédéric Malle Superstitious Body Butter

This sumptuous body butter is a lavish blend of Turkish rose, Egyptian jasmine, peach, amber and Indonesian patchouli and melts into the skin effortlessly. We’d recommend layering it under the iconic Superstitous fragrance.

£140, libertylondon.com 

5) Jo Malone Pomegranate Noir Exfoliating Shower Gel

Jo Malone’s approach to fragrance layering is simple. “Think of it as accessorising,” says Emma South, Jo Malone London Fragrance & Lifestyle Expert. “It’s an elegant and exciting way to wear a fragrance. Layering scents and textures creates something bespoke and both the ritual and the finished scent are totally personal to you.” Pomegranate Noir exfoliating shower gel not only smells stunning, but is enriched with soft jojoba beads, finely crushed orange peel and bamboo stem leave skin polished and reinvigorated.

£30, jomalone.co.uk 

6) Alaïa Paris Scented Body Lotion

According to Marie Salamagne, Alaïa Nude perfumer, a body milk is the best way to moisturise the skin effectively. The Alaïa Paris body lotion is a delicate blend of pink pepper, fresh peony and creamy musk, inspired by the late designer’s childhood memories of Tunisia.

£32, houseoffraser.co.uk 

7) HERMÈS Twilly d’Hermès Deodorant Spray

Don’t let the word deodorant put you off. This is an elegant fusion of ginger, tuberose and sandalwood. Slip this spray into your handbag for a top up throughout the day – it delivers protection, freshness and softness to your skin. 

£28, harrods.com

Images: Getty / Instagram / Penhaligons / Jo Malone / Hermes / Alaia / Frédéric Malle / Tom Ford / Acqua di Parma