Can the entirety of your complex authentic self ever be squeezed into a five-minute video? Writer Zeynab Mohamed investigates.

Is 'get ready with me culture' harming women's self-esteem?

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As someone who works in retail, my hectic schedule doesn’t afford me a daily routine. I’m intrigued by how others lead their lives and use it as a sort of determination to be more organised

When I think about the money and time I’ve wasted on trying to replicate these routines and not being one step closer to the ‘perfect’ routine, it makes me so sad, and angry with myself

Stylist Daily

When self-improvement becomes a measuring stick.

What impact is the rise of the ‘get ready with me’ routine having on women’s self esteem?