Prepare yourselves: cult beauty brand Glossier is making an appearance in London. Here’s all the details.
Then came Milky Oil - a bi-phase make-up remover - and Bubblewrap, a game-changing eye and lip cream. Following that was Brow Flick, the sister product to the brand’s bestselling Boy Brow, along with bigger versions of The Supers, AKA the serums that the brand launched with.
There’s also been two new flavours of the cult Balm Dotcom (mango and berry, FYI) and, as if that wasn’t quite enough, Glossier’s transition into a legitimate lifestyle brand was completed as it launched GlossiWEAR: a range of duffle bags, sliders, hair clips and hoodies.
The brand also launched Pro Tip, a blacker-than-black eyeliner and most recently Futuredew, an oil/serum hybrid.
Now, Glossier is planning to take London once again, and with 50,000 people visiting the New York flagship location every month, it’s no wonder it wants to go international.
News of the pop-up was first announced September when founder Emily Weiss casually mentioned it in an interview with The Financial Times, saying: “Glossier has two permanent stores, a number of semi-permanent pop-ups, and plans to open a London pop-up this autumn.”
The news has since been confirmed by the brand on its Twitter and Instagram accounts, and now all of the final details have been released.
When does the Glossier London pop-up open?
Doors will officially open at 10am this Wednesday 20 November. Opening times will be Monday-Saturday 10am-7pm, and 11am-6pm on Sundays. It will be closed on Christmas day and New Year’s Day.
What can we expect from the Glossier London pop-up?
“We try to look at each city through Glossier-tinted glasses,” Emily Weiss explains to exclusively Stylist.
The company’s in-house creative team drew inspiration from traditional British members’ clubs to make Glossier London an immersive experience on the iconic Floral Street in Covent Garden - and the store interior borrows from its location.
“The entire store is dipped in the most beautiful custom designed Glossier floral patterns, with secret doors and hallways leading visitors from room to room,” continues Weiss. “My favourite is one we’re calling the Glossier Rooftop, which pays homage to London’s iconic skyline.”
Is there any exclusive Glossier London merch?
Yes! There will be a limited-edition Glossier London umbrella (pictured above) available at the pop-up only. It costs £25, with £5 of each sale being donated to the Young Women’s Trust, a charity fighting for gender equality by helping disadvantaged young women find work and increased confidence.
How long will the Glossier London pop-up be open for?
Unlike the previous pop-up which was only a week long, this one will be around for almost three months.
Doors open at 10am on 20 November and will close on Sunday 9 February, so don’t panic if you can’t get there before Christmas - there’s plenty of time to experience it.
What is the Glossier London pop-up address?
The Glossier London pop-up will be located at 13 Floral Street, WC2E 9DH. The closest tube stations are Covent Garden and Leicester Square, which are both on the Northern and Picadilly lines.
These are the products to try at the Glossier London pop-up
Glossier Body Hero Daily Oil Wash
Something of an unsung hero, Body Hero Daily Body Wash is a beautiful blend of seven oils that work like a magnet to attract grime and oil from skin. The formula emulsifies when it’s mixed with water and helps to hydrate skin.
Glossier Body Hero Daily Oil Wash, £15
Glossier Boy Brow
With one sold every 32 seconds, this is the cult Glossier product you have to try first. Available in four shades, the creamy wax formula helps thicken and shape brows, giving flexible hold without going crispy or really dry like some brow products can.
Glossier Boy Brow, £14
Glossier Balm Dotcom
Available in eight varieties, Balm Dotcom is a handbag staple. Formulated with castor oil, beeswax and lanolin, we love them all but the sweet coconut scent that’s reminiscent of summer is our favourite. It can be used just about everywhere, but is especially good on winter-chapped lips, cuticles and anywhere else that feels dry or chafed.
Glossier Coconut Balm Dotcom, £10
Futuredew is Glossier’s newest launch. It’s an oil/serum hybrid and is the product that Weiss keeps reaching for. Speaking exclusively to us, she said: “We wanted to bottle up the “look” of skincare, that gleamy finish you get after applying all your products, and make it last all day long. Futuredew does just that, plus it has brightening ingredients that improve texture and radiance over time. I’ve been reaching for it every day (I love to apply it straight out of the shower), and my skin has never felt better.”
Glossier Futuredew, £23
Glossier Invisible Shield Daily Sunscreen
One of the best daily SPFs we’ve ever used, it really is invisible (so there’s no excuse not to wear it) and it sits perfectly under makeup. It’s not oily or greasy and doesn’t leave a white cast, plus its non-comedogenic so won’t clog pores, either. It really is the perfect SPF.
Glossier Invisible Shield Daily Sunscreen, £20