Prepare yourselves: cult beauty brand Glossier is making an appearance in London. Here’s what we know so far.
Then came Milky Oil - a bi-phase make-up remover - and Bubblewrap, a game-changing eye and lip cream. Following that was Brow Flick, the sister product to the brand’s bestselling Boy Brow, along with bigger versions of The Supers, AKA the serums that the brand launched with.
There’s also been two new flavours of the cult Balm Dotcom (mango and berry, FYI) and, as if that wasn’t quite enough, Glossier’s transition into a legitimate lifestyle brand was completed as it launched GlossiWEAR: a range of duffle bags, sliders, hair clips and hoodies.
As if that wasn’t enough, the brand also launched Pro Tip, a blacker-than-black eyeliner and most recently Futuredew, an oil/serum hybrid.
Now, Glossier is planning to take London once again, and with 50,000 people visiting the New York flagship location every month, it’s no wonder it wants to go international.
News of the pop-up was announced in September when founder Emily Weiss casually mentioned it in an interview with The Financial Times, saying: “Glossier has two permanent stores, a number of semi-permanent pop-ups, and plans to open a London pop-up this autumn.”
The news has since been confirmed by the brand on its Twitter and Instagram accounts, and today (14 November) more details have been released.
Keep reading to find out when, where and how long the Glossier London pop-up will be open for.
When does the Glossier London pop-up open?
Doors will officially open at 10am next Wednesday 20 November.
What can we expect from the Glossier London pop-up?
In true Glossier style, details are being kept firmly under wraps, but if the last pop-up is anything to go by, we expect it to be very pink, very chic and very Instagram-friendly. Back in 2017 when the brand made its first appearance in London, the iconic products were on display to be played with, swatched and tested before being bought.
How long will the Glossier London pop-up be open for?
Unlike the previous pop-up which was only a week long, this one will be around for almost three months. Doors will open at 10am on 20 November and will close on Sunday 9 February, so don’t panic if you can’t get there before Christmas - there’s plenty of time to experience it.
What is the Glossier London pop-up address?
In 2017, the pop-up took residence at 32 Portland Place, W1, so although the 2019 location is yet to be confirmed, we predict it’ll happen in either the same venue or somewhere similar.
Watch this space for further details. We will, of course, keep you updated as soon as we know more.