After two weeks of teasing, Glossier Play has finally arrived - and here is everything we know about the new range of colour cosmetics.
It doesn’t seem two minutes since Glossier barged its way onto the beauty scene and somehow managed to shake up the industry. That was five years ago, back in 2014, and since then the brand has gone on to launch fragrance, mascara, has re-launched its bestselling lipstick and it even debuted a new product on last year’s Oscars red carpet. Most recently, Glossier expanded into make-up remover territory.
It seems there’s nothing Glossier can’t do, and every time it launches a surprise new product, the internet goes crazy. So it’s no wonder that when Glossier Play was teased with absolutely no explanation, the world went into meltdown.
There were no clues given except some vague videos that were uploaded onto the new, dedicated Instagram page. A few people wondered if it was a museum or art exhibition, others thought it could be a new athleisure range, while some guessed that it might be a whole new range of colour cosmetics.
The latter came after some seriously dedicated fans dug deep into the internet and found Glossier Play’s trademarks, which listed the following: Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
What the brand would actually consist of was still pretty unclear though - well, until now, anyway. Glossier Play has finally revealed itself, and the brand is describing itself as ‘A new brand of dialed-up beauty extras and Glossier’s take on colour make-up.
The products have been in the works for two years, and, just like the original range did back in 2014, it’s launching with four products and two tools.
First up is Colorslide, £13, which is described as a ‘Colour-true gel eyeliner pencil that lasts all day and night.’ Then there’s Vinylic Lip, £14, ‘A high-shine lacquer in an easy-to-use click pen format, followed by Niteshine, £17, ‘A buildable, pearlescent highlighter with precision doe-foot applicator.
And finally there’s Glitter Gelée, £12, which is the thing we’re possibly most excited about, which is billed as, ‘A one-step glitter gel that creates an instant multi-dimensional, jewelled effect.’
Despite already being a pretty hefty collection – there are a grand total of 28 products spanning these four categories – this is just the beginning for Glossier Play. To say we’re excited to get our hands on these bits and see what else is in store is the biggest understand of 2019.
Bring. It. On.
Images: courtesy of Glossier