Beauty

This new disability-friendly brand is making beauty accessible for everyone

Posted by
Ava Welsing-Kitcher
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Grace Beauty will be launching this year and has already had an overwhelming response from beauty lovers with disabilities.

Having a steady hand when putting on make-up is a common complaint amongst most people, but we don’t always consider those who might have much more difficulty. Those affected by conditions which alter mobility skills will finally have options to make mascara application much easier.

Grace Beauty, an online company and community, will soon be launching three different handles with wands attached that are compatible with any mainstream mascara tube and are reusable and washable, lasting for years. “Anyone, regardless of ability, should be able to use any beauty product they want to,” reads the site’s manifesto. “To help this cause, we’re making accessories for people with disabilities. Starting with mascara, we created add-ons for better grip, control and safety.”

The site also has a community section, where users can sign up for insight into early releases and prototypes in exchange for input, feedback and collaboration for product development. They also encourage users to tell their story and build community stories to empower and support each other. 

The brand will expand in time, but is focusing on mascara wands for its debut drop. First is The Ring Grip, which Grace Beauty describes as “a general aid for anyone.” As well as giving a more secure hold on the wand, it makes it nearly impossible to drop. 

The Square Grip has a discrete hexagonal shape to allow for easier opening, hold and control.

Finally, The Safe Grip is a larger, bulbous shape that’s easy to hold, gives more to hold on to with an angle, and allows for better control for everyone.

Stylist was alerted to Grace Beauty via Twitter user @jadetaylormarie, who tweeted a screenshot of an Instagram Stories advert and captioned it “GUYS! ACCESSIBLE MAKEUP!” Soon after, her tweet gained 9k retweets and 31k likes, with many replies from users with disabilities themselves.

“I DON’T THINK ANYONE REALLY UNDERSTANDS HOW MUCH I NEED THIS,” tweeted one excited user. “I HAVE PERMANENT TREMORS AND PUTTING ON MASCARA IS LITERALLY IMPOSSIBLE FOR ME.”

“#RepresentationMatters It’s about time,” tweeted another. “Having a #disability doesn’t mean you don’t wear #makeup.”

Grace Beauty is set to launch later this year. To pre-order or join the community, visit withgracebeauty.com.     

Image: Courtesy of Grace Beauty

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Ava Welsing-Kitcher

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