“There is still a demand for skin which naturally glows and people are looking for this in their skincare and their make-up,” says consultant dermatologist Dr Anjali Mahto.

“AHA’s (alpha hydroxy acids) chemically exfoliate the skin to remove the upper layer of dead skin cells and vitamin C can improve brighten the skin. These can be found in a variety of serums, toners and creams depending on personal preference.”

And it’s not just skincare products that can help increase your glow; the number of make-up products which include ingredients to benefit the skin are steadily increasing.

“The industry has become so obsessed with skincare, that make-up (as we know it from YouTube and Instagram) has become counter-intuitive, says Celia Burton, make-up artist for Glossier. “The glow that is desired now is one of health and happiness, as opposed to layering iridescent make-up for a shimmery finish.”

How to master the grown-up glow, according to experts