The creators, who are both yogis, explain why they created the stickers on their website:

"Tired of being bombarded with images that commoditise bodies and define beauty as the gold standard for women, we created supportive affirmations that speak to a more nurturing and complex relationship with our bodies. We polled lots of family and friends to arrive at these four affirmations and we hope that at least one of them speaks to you."

Their mission statement reads: "We celebrate the profound uniqueness & inherent value of all bodies. Our focus is on what our bodies can do and how we relate to them, not how they look."

They've certainly made their mark, as women on social media have been sharing images of themselves using the stickers to reclaim their city and their right to positive body image for months.

The affirmation stickers have been branded across crudely-sold breast augmentation adverts, mannequins with unrealistic body proportions and overly airbrushed clothing campaigns, too.

Women are using affirmation stickers to fight back against body-shaming ads