Gwyneth Paltrow has been chosen as the face of Max Factor for her "natural beauty" and "chameleon style".
The actress, who is currently the face of Hugo Boss' newest perfume and has previously collaborated with Estee Lauder, will launch a new "Glamour Statement Vision" campaign for Max Factor.
Gwyneth Paltrow shooting Max Factor's Glamour Statement Vision campaign, above
Pat McGrath, the head of the brand's International Network of Make-up Artists, said: “I tasked 11 of our national make-up artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play - model, actress, mother, singer.
"I then curated these looks, taking nuances from each, to create seven glamour statements. These were brought to life by Max Factor with amazing, beautiful results."
Teasing a picture of Gwyneth, 39, on a beauty shoot for the 103-year-old company, Max Factor said the full campaign can be seen in November.
The signing of an A-list star marks a change in direction for the brand, which has chosen to collaborate with British singers Eliza Doolittle and Marina Diamandis in recent years.
What do you like best about Gwyneth Paltrow's look? Let us know on Twitter or in the comments section below.
Words: Anna Pollitt. Pictures: Rex Features/Max Factor