The salon ‘menu’ consists of 24 styles, all at £20, which 20 minutes to complete. Quick trims, layered cuts, dry styling and braiding are all on the table, quicker than you can say ‘just a little off the ends, please’.

Sherman Hawthorne, a Vidal Sassoon trained hairstylist, is heading up the styling team, and he’s the one who designed the inclusive menu, which they’ll update seasonally.

“Consumers now want a brand that understands that we live in culturally mixed communities, we work longer, we travel more, we are less financially better off and we are constantly connected,” co-founder Kaye Sotomi told WGSN. “All of which means that we are time poor and desire more convenience, we want quality but a price point that suits our budget, and we lean towards services that are literally at our fingertips.

“I think nothing like this exists yet in the beauty industry, so there was a huge gap that we hope Chop Chop can fill.”

Is chop chop the ultra modern salon experience we desperately need?