“The Barbie-inspired blonde hair trend has been gaining traction since Anya Taylor-Joy and Gigi Hadid were seen sporting very long platinum locks earlier this year. With the filming of the much-hyped Barbie movie (due out in cinemas July 2023), bleached ‘Barbie blonde’ is going nowhere!

“The height of bright blonde hair will peak in August just after the release of the new Barbie movie, when people start to think about toning down for autumn.

“Blonde hair can be harder to maintain during the summer months as the sun encourages fade and pool days can tarnish the tone. This bright tone will therefore gradually evolve into a slightly warmer and cosy golden shade of blonde for autumn.”

Tip:

“When it comes to bleach blonde, keeping the condition of the hair healthy is essential. My top home-care combination is to use Olaplex No.3 before you shampoo, which will repair your strands on a molecular level, and swap out your conditioner for Olaplex No.8, which will deliver a surge of moisture and softness.”

From the bullet bob to pink-out and zinc-grey, 5 hair trends set to explode in 2023