It starts with the finer details and acknowledging that not all textured hair is the same. From 3A to 4C, every curl has body, bounce and a mind of its own. Yet society has often forced textured hair into a singular box, making it hard to truly know its beauty, strength and uniqueness – and how to best care for it. It’s a concept I’ve felt throughout my childhood and well into my adulthood.

But this perception might just be about to change, and it’s all thanks to Carra, a new beauty-tech platform not only answering, but mastering the care, attention and tailored service anyone with afro, curly and textured hair needs.

Carra review: “This new hair advice service has completely changed the way I treat my natural hair”