Ashley Benson
Hair

Copper hair trend: fiery red is the most popular hair colour for summer

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Fiery copper hair is everywhere at the moment. Here, a celebrity hairstylist explains what to consider before trying the look yourself.

Summer has arrived and with the new season often comes a desire to switch up our hair. For some, it presents an opportunity to go for a bold and dramatic new look. So why not try out this season’s most popular hair colour?

Fiery copper is this summer’s hottest (sorry) hair trend for 2021. Celebrities such as Rumer Willis, Jorja Smith and Sarah Hyland have refreshed their signature dark hair with a wash of the vibrant red hue instead. 

One of the latest celebrity to try the trend is Ashley Benson, who dyed her signature blonde hair to fiery copper. The Pretty Little Liars star posted a series of pictures on Instagram debuting her new look, which was done by celebrity hairstylist Anthony Holguin. Benson, who is usually a blonde, has tried various hair colours over the years, from brunette to pink. And now, she has ticked another colour off the list, captioning her Instagram post: “Always wanted to be a redhead”.

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The hair trend has also taken centre stage in some of this year’s most popular TV shows.

After wrapping season one last year, Bridgerton star Phoeve Dynevor went back to her signature blonde hair. But now, the actor has dyed her hair fiery red once again as she reprises her role as Daphne Bridgerton for season two of the popular Netflix show.

Other popular TV shows have also put red hair in the spotlight.

Earlier this year, WandaVision’s Wanda Maximoff had glossy red hair for the majority of the show.

While in The Queen’s Gambit, Beth Harmon (played by Anya Taylor-Joy) has copper hair to represent the character’s fiery personality, despite Harmon being a brunette in the book.

The colour lent itself to Harmon having one of the most iconic hair looks in television – in fact, even Gigi Hadid cited it as the reason behind her recent hair colour transformation.

Here, Adam Reed, UK editorial ambassador for L’Oréal Professionnel, breaks down everything you need to know about the trend. Plus, we round up the best products to help maintain the glossy shine and vibrancy of fiery copper hair.

Why is copper hair so popular at the moment?

“Copper is a trend that we started to see before lockdown and it has really carried on during this time. It’s a colour that I personally think has a revival every year, it never really goes out of fashion. Just think of that gorgeous warm, copper with a beautiful rich tone – super glossy and shiny.”

What are the key things people should keep in mind when trying copper hair?

“Firstly, absolutely go to your hair salon (when they reopen) and see a professional. It is important that you get a really good copper pigment so that it lasts. Copper tends to fade a lot quicker than other colours so it’s key to keep up that gorgeous vibrancy. Secondly, I really recommend using a shampoo and conditioner designed for coloured hair.”

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Does hair texture affect the type of copper colour you should go for?

“No, not at all, hair texture does not affect the type of shade you use. It is really nice to have dimension in copper and the good thing about copper is that it’s naturally super dimensional, so you will always see those different tones running through the hair.

“Sometimes, if your hair is curly, it is nice to have some softer colours running through the lengths of your hair – think a little more bronzy.”

Do you have any tips for somebody who wants to try the trend but is scared of going completely copper?

“If you are scared of going completely copper, try a wig! You can try different looks from a strawberry blonde all the way through to a stunning, rich copper bronze.”

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Best products for copper hair

  • L'Oréal Professionnel Serié Expert Absolut Repair Gold 10-in-1

    L'Oréal Professionnel Serié Expert Absolut Repair Gold 10-in-1
    Best products for copper hair: L'Oréal Professionnel Serié Expert Absolut Repair Gold 10-in-1

    For Reed, his product of choice is L’Oréal Professionnel’s Serié Expert Absolut Repair Gold 10-in-1. “I have been using this range on clients for years – it will lock in that gorgeous copper colour for longer.

    “This 10-1 spray from is a must try. It’s a multi-benefit spray and detangles, protects against heat, reduces frizz, holds colour – I could go on.”

    Shop L’Oréal Professionnel Serié Expert Absolut Repair Gold 10-in-1 at lookfantastic, £11.20

  • Josh Wood Copper Gold Gloss

    Josh Wood Copper Gold Gloss
    Best products for copper hair: Josh Wood Copper Gold Gloss

    Created specifically to use between salon appointments or at-home colour sessions, this clever gloss deeply conditions hair to revive and refresh your hair. It’s also formulated with shea butter and perilla to keep coloured hair glossy and hydrated.

    Shop Josh Wood Copper Gold Gloss at Josh Wood, £19

  • Moroccanoil Color Depositing Mask in Copper

    Moroccanoil Color Depositing Mask in Copper
    Best products for copper hair: Moroccanoil Color Depositing Mask in Copper

    If your hair colour looks a bit dull and faded, this is perfect for you. It’s a colour-depositing mask that dispenses pigments for an even coating of copper. Plus, it gives hair the nourishing benefits of a deep conditioning mask.

    Shop Moroccanoil Color Depositing Mask in Copper at FeelUnique, £6.85

  • Davines Alchemic Conditioner in Copper

    Davines Alchemic Conditioner in Copper
    Best products for copper hair: Davines Alchemic Conditioner in Copper

    Not only is this a deeply nourishing hair conditioner, it’s also laced with pure (but non-permanent) pigments to tone your copper hair. Perfect for refreshing your hair colour, or for those looking for risk-free experimentation.

    Shop Davines Alchemic Conditioner in Copper at Liberty London, £24

  • Fudge Luminizer Shampoo and Conditioner

    Fudge Luminizer Shampoo and Conditioner
    Best products for copper hair: Fudge Luminizer Shampoo and Conditioner

    Hinted in its name, this shampoo and conditioner range is formulated with Opti-Plex technology to make hair luminous and give it a smooth, mirror-like shine and finish.

    Shop Fudge Luminizer Shampoo, £13, and Conditioner, £18.76, at lookfantastic

  • Christophe Robin Shade Variation Mask in Chic Copper

    Christophe Robin Shade Variation Mask in Chic Copper
    Best products for copper hair: Christophe Robin Shade Variation Mask in Chic Copper

    Formulated with temporary hair colour, this ammonia and paraben-free mask revives faded red hair and gives it a vibrant boost.

    Shop Christophe Robin Shade Variation Mask in Chic Copper at lookfantastic, £26

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