“I run a haircare and skincare company so I always try to put my best foot forward when it comes to styling my hair. It’s become more important since I recently did a second Big Chop, so with super short hair, every little bit counts and my edges can make or break the style.

“When your hair looks good, you feel good. As a time-poor mother of three children with a business to run, I need products that are efficient and work instantly. My day consists of dropping the kids to school, making the products by hand with my small team of staff, answering customers emails, updating our social media platforms and organising Zoom meetings with factories in Ghana, where our shea butter is sourced from. So, the last thing I should be thinking about is if my hairstyle is holding up. This Gummy Wax Styling Gel provides me with this sense of relief.

Pretty Damn Good: the styling wax this beauty entrepreneur relies on to keep her edges laid