I’ll freely admit that I didn’t ever consider washing my hair to be anything beyond a formality while showering, and certainly haven’t thought about spending the same amount of money on haircare as I would on a new serum or moisturiser.

According to the pros though, haircare, like skincare, should be treated as an important part of our everyday routine, especially when it comes to treating the effects of tired and damaged tresses that refuse to grow.

“The L’Oréal Professionnel Absolut Repair Molecular range is a system that’s been designed for hair that’s gone beyond surface damage and has started to break,” they said when asked about the most innovative products to invest in. “This is because it works on each level of the hair, from the inside out.”

Consisting of a shampoo, rinse-off hair serum and leave-in mask, the system contains 2% peptides bonder and five amino acids to help rebuild the hair’s molecular structure. The effects are also cumulative, so the longer you use this haircare regimen, the stronger the hair will become. Great news if you’ve got a hair length goal in mind.

“Hair is made of a protein called keratin, which in turn is made up of amino acids and peptides. Every time hair is damaged we lose peptides and the hair becomes weaker and breaks. The Absolut Repair Molecular system replaces these peptides for immediately visible results. Hair looks stronger, shinier and more supple.”

Plus, if you want to go the extra mile, Step 0 of this system (available in-salon) will help prep hair for the three-step home routine. Offering a powerful injection of peptides and amino acids, the treatment will kick-start the long-lasting molecular repair* and restore hair to its original strength**. Simply ask for the treatment when visiting your local L’Oréal Professionnel Paris hair salon.

“My hair refuses to grow past a certain length – I spoke to the pros about how to fix my damaged locks…”