We speak to the beauty experts to find out why the new innovation, molecular repair haircare, will treat damaged hair like nothing else. 

L'Oru00e9al Professionnel

Got damaged hair? You need to invest in molecular repair haircare

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1. It’s damage repair like we’ve never seen before

2. It’s the latest haircare technology on the market

3. It makes hair feel fuller, bouncier and shinier

4. It’s a self-care routine worth investing in, stat

This damage-repair shampoo gently cleanses hair, leaving it silky-soft, nourished and looking stronger

This trending serum is concentrated with 2% peptide bonders and 5 amino acids: its weightless texture provides dreamy softness and suppleness 

Uber-hydrating, this leave-in mask can be applied like a lip balm to dry edges between washes and to towel-dry hair before styling, providing heat protection up to 230°

Stylist Daily

This is not a drill: thanks to new tech you can reverse hair damage in (!) three simple steps (!)

Do you have dry, damaged hair? 4 reasons why the pros are turning to molecular repair haircare