We hate to break it to you, but every time you wash your hair, tiny particles of copper that are lifted from the worse-for-wear pipes, could penetrate your hair and cause breakage and colour fading.

Exposure to copper builds up over time, so with every wash, hair is at greater risk of sun damage, split ends, fly-aways and discoloured hair. And the bad news doesn’t end there, with a shocking report that in certain parts of the UK tap water contains up to 64% concentration of metal. So it’s hard to stand a chance against the cumulative build-up of copper.

Solution: we’ve got you. L’Oréal’s Metal Detox at-home routine is actual gold dust to help protect from metal and UV damage. The Metal Detox Leave-In Hair Cream helps to protect against colour fading and excess metal particles. It is specifically formulated with glicoamine – a patent molecule with the ability to neutralise metal within the hair fibre.

“Glicoamine is a molecule that’s small enough to penetrate individual hair fibres,” explains L’Oréal colour specialist, Roz Orr.

“It targets and surrounds metal particles, using its chelating properties to bond with them and neutralise them, even when they’re sparsely distributed.”

Combine with the rest of the Metal Detox range and you’re covered with up to 97% less breakage* and 2x shiner** hair with the neutralising shampoo, protector mask and hair oil.

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