What to ask your stylist for

As Smith explains, nourishing leave-in creams (like Olaplex No.6 Bond Smoother, £28, or Larry King Hair Care A Social Life for Your Hair, £12) are ideal for definition and hydration.

However, a great trick for anybody short on time is to combine your weekly treatments with the hydro-bob. “Simply style your hair with your favourite hydrating mask – not only will this provide you a semi-wet-look but it’ll also allow your hair to absorb all the nutrients at the same time,” he says.

Effective, efficient and very much on trend – what’s not to love?

The hydro-bob is easier to achieve (and pull off) than you might think