But why is it so great? Well, first, the smell. It smells incredible. King has named the scent ‘cloud watching’, and it’s a blend of – in his words – “Cut grass, freedom, cloud watching, warm balming afternoons. A green mossy fragrance with top notes of bergamot and a herbaceous heart of lavandin.”

I love that it has a distinct smell to it, but it’s not so overpowering that it stamps all over whatever fragrance I choose to wear that day.

Then there’s the texture. It’s a lightweight cream that leaves a satin finish to hair, and the formula just melts into fingers, making it easy to rake through dry ends, or applied in the mid-lengths and ends of damp hair pre-blow dry for a polished look, or use it in freshly washed hair and leave it to air dry for added texture.

Larry King A Social Life For Your Hair review: the does-it-all finishing cream that ticks all of our boxes