Forget quiet luxury, we're all about low-maintenance luxury - this is the new haircare trend to invest in, and the products to shop to get the look

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Low-maintenance luxury: The haircare trend to invest in this year

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From 90s cuts to the lob: these are the low-maintenance luxury haircuts to ask for 

Your ultimate low-maintenance luxury haircare routine: investing in professional quality at home 

From lived-in blonde to the balayage renaissance: this is the low-maintenance colour to ask for

The skinification of hair: layering your hair products is the key to luxe locks

Get the low-maintenance luxury look from day to night: build an AM and PM routine 

This decalcifying treatment for damaged hair helps to remove excess calcium** and visibly repair locks

Infused with pure citric acid and glycine, this shampoo gently cleanses and works with the pre-shampoo treatment to remove excess calcium***

Used as part of the Première routine, this conditioner works from the inside out*** to strengthen the hair fibre, restoring softness, moisture and strength

A self-care treat, this luxurious mask soaks into hair, delivering extra conditioning care

Première Anti-Breakage Repairing Filler Mask 

To smooth and tame locks before styling, this serum has heat-protectant properties, as well as offering up to 72 hours**** of anti-frizz magic 

Première Repairing Anti-Frizz Filler Serum 

If glass hair is your thing, one or two drops of this before styling leaves hair 4x shinier**** and seals pesky split ends

Stylist Daily

These are the on-trend haircuts to ask for, and the wonder products to shop now

Low-maintenance luxury is 2024’s haircare trend to invest in – 5 ways you can get the look at home