This major announcement is going to make beauty recycling so much easier

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Hanna Ibraheem
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Despite an increased awareness of recycling effectively, we fall short when it comes to our bathrooms. But a new announcement from P&G could change that…

While we’re educating ourselves on how to recycle properly, there’s one area that seems to be lagging behind: bathroom products.

According to Recycle Now, only 50% of bathroom packaging is being recycled. Which is even more shocking when you hear that we manage to recycle 90% of products in our kitchens.

To help make recycling bathroom products easier than ever, P&G has announced its first ever reusable and refillable aluminium bottle system.

Set to launch in 2021, this new system will see P&G brands (including Head & Shoulders, Pantene, Herbal Essences and Aussie) sit on shop shelves in 100% aluminium bottles that are both reusable and recyclable. Aluminium has previously been praised for its reusable properties and The Aluminium Association says that 75% of all aluminium ever produced is still in use today.

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But that’s not all: when you run out of your shampoo or conditioner, you can purchase a recyclable refill pouch (which is made using 60% less plastic compared to a standard brand bottle) to top them up.

The new initiative, which was announced at the Reuters Responsible Business Summit, will see P&G Beauty reduce virgin plastic usage by 50% in shampoo and conditioner bottles by the end of 2021. What’s more, this new system will result in 300 million fewer virgin plastic bottles being produced yearly.

A pretty good effort, if you ask us.

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