Despite an increased awareness of recycling effectively, we fall short when it comes to our bathrooms. But a new announcement from P&G could change that…
Set to launch in 2021, this new system will see P&G brands (including Head & Shoulders, Pantene, Herbal Essences and Aussie) sit on shop shelves in 100% aluminium bottles that are both reusable and recyclable. Aluminium has previously been praised for its reusable properties and The Aluminium Association says that 75% of all aluminium ever produced is still in use today.
But that’s not all: when you run out of your shampoo or conditioner, you can purchase a recyclable refill pouch (which is made using 60% less plastic compared to a standard brand bottle) to top them up.
The new initiative, which was announced at the Reuters Responsible Business Summit, will see P&G Beauty reduce virgin plastic usage by 50% in shampoo and conditioner bottles by the end of 2021. What’s more, this new system will result in 300 million fewer virgin plastic bottles being produced yearly.
A pretty good effort, if you ask us.
Main image: Getty