While we’re educating ourselves on how to recycle properly, there’s one area that seems to be lagging behind: bathroom products.

According to Recycle Now, only 50% of bathroom packaging is being recycled. Which is even more shocking when you hear that we manage to recycle 90% of products in our kitchens.

To help make recycling bathroom products easier than ever, P&G has announced its first ever reusable and refillable aluminium bottle system.

Set to launch in 2021, this new system will see P&G brands (including Head & Shoulders, Pantene, Herbal Essences and Aussie) sit on shop shelves in 100% aluminium bottles that are both reusable and recyclable. Aluminium has previously been praised for its reusable properties and The Aluminium Association says that 75% of all aluminium ever produced is still in use today.

This major announcement is going to make beauty recycling so much easier