Another thing that’s great about the preppy bob is that it’s not a high-maintenance cut by any stretch. Reed even suggests going a little bit shorter and then you can let it grow through for longer. “The key is that you’re really not doing that much to it at all, and if your hair is in good condition to start with then this sort of style will allow it to stay that way.”

When it comes to styling, less is more. “It’s supposed to look groomed rather than rigidly styled,” says Reed. “My recommendation is to use shampoo and conditioner as normal, and interchange that with masks every few washes. Then you can work a hydrating cream – like Arkive’s The Good Calmer, £13, into damp hair. I like to comb it through to ensure even distribution, and then let it dry naturally or use a diffuser; not to create a curl but just to dry it off.”

And there we have it: the ultimate low-maintenance, on-trend style that’s loved by Hailey Bieber. Consider us sold.

Preppy bob inspiration

The preppy bob is a super-chic haircut that requires minimal effort to maintain