This is the high street moisturiser we’re buying every 18 seconds

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Kayleigh Dray
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Summer is (finally) in full swing here in the UK – which means you may need to up your moisturising game.

As Dr Jennifer Linder explains to “In the intense heat of the summer, moisture is released from the skin at a high rate in order to cool the body internally. This moisture loss becomes even more pronounced if one regularly engages in sports or high impact exercise.

“Additionally, there is a tendency to shower more frequently and wash the face more often to remove sweat and oil build-up.”

This can lead to skin appearing dull over time or over-producing oil, resulting in breakouts. Dryness and dehydration are both exacerbated by hot weather, not to mention the sunburn, redness and flaky skin of too much UV exposure. Which is why experts recommend seeking moisturisers with healing and hydrating properties, and why one particular product boasting just that is so popular that a tub of it flies off the shelves every 18 seconds.

Enter the Body Shop’s bestselling Vitamin E Moisture Cream.

Infused with vitamin E, wheatgerm oil, shea butter and aloe vera, the moisturiser is a constant seller, shifting every 18 seconds worldwide according to

The official product description reads: “[This] lightweight, easily absorbed facial moisturiser protects and locks in moisture for all-day hydration, to leave skin feeling fresh, silky-soft and more healthy-looking from day one.”

The packaging has just been given a limited-edition makeover by designer Eley Kishimoto, which means that it won’t just be good for your thirsty skin – it’ll also look good on your bathroom shelf, too.

At £13 a tub, it’s reasonable compared to many of the high-end brands and has become one of the world’s bestselling facial moisturisers.

It’s also worth pointing out that the product – which boldly promises 48 hours of moisturised skin upon application – contains the beauty world’s go-to ingredient, hyaluronic acid.

The team behind website Beauty by the Geeks, speaking to The Telegraph, explained that the acid is “is a glycosaminoglycan, which is polysaccharide (essentially a very large sugar!)” and “is naturally occurring in connective tissue throughout our bodies, with 50% of it being found in our skin”.

As one molecule of the stuff can hold up to 1,000 times its own weight in water, it is thought to be invaluable when it comes to moisturising your skin.

“In a sense, hyaluronic acid acts like a sponge holding vast amounts of water in the skin, effectively plumping out the skin and by doing so it can reduce the appearance of fine lines and wrinkles, as well as improving the skin's hydration and texture of the skin,” they say.

Images: iStock


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Kayleigh Dray

Kayleigh Dray is Stylist’s digital editor-at-large. Her specialist topics include comic books, films, TV and feminism. On a weekend, you can usually find her drinking copious amounts of tea and playing boardgames with her friends.