“‘There is a growing awareness of how much our current throwaway culture is damaging our oceans, beaches and rivers,” explains Joanne Cooke, Head of Beauty at Holland & Barrett, “The quickest way for us all to make a positive impact on the world we live in is to choose to spend our money on more sustainable products.”

While the wipe market shows no signs of slowing down (demand for wet wipes drew in around £11 billion globally last year), making the easy switch to biodegradable wipes makes a big difference. If you’re looking to cut single-use plastic from your routine, you can discover the best eco-friendly wipes for removing make-up here.

This major high street retailer is banning wet wipes from UK stores